TRADEMARK AND LICENSING

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Copyright and restrictions related to use of University logos and word marks

What is a USC Trademark?

USC's trademarks include the words University of South Carolina, Gamecocks, Gamecock, South Carolina Gamecocks, Carolina, Carolina Gamecocks, Fighting Gamecocks, Lady Gamecocks, Cocks, Cock n Fire, It's The Garnet Way, The Garnet Army, Williams-Brice Stadium, and USC. In addition to those words, Logos and trademarks include: Block C with Gamecock, Gamecock logo without the Block C, Interlocking USC, Interlocking SC (baseball/softball), Cocky (mascot), University Academic Marks (institutional logo with words University of South Carolina), Emblem, and University Seal.

University Statement on Unauthorized Distribution of Copyrighted Material

By making use of computing resources, users consent to allow information to be divulged to authorized law enforcement or other relevant agencies, in accordance with law.

Copyright, obscenity, libel, and other laws governing communication and publication apply to electronic media as well. Unauthorized copying or distribution of software or other copyright material is prohibited. Individual users are responsible and liable for such infringing activities.

May a business, corporation or outside entity use the name or marks of the University in their name or as interior design?

The University's policy does not allow its marks to be used for commercial or promotional advertising purposes without prior approval; this approval is granted based upon each situation. The University's name and/or marks may also not be used in any way that could state or imply an endorsement. The marks/names/logos may not be used as part of a business name or within the interior design of a business and its building and/or location without prior approval. Approval is not always granted for any of the above uses.

University logos cannot be used to endorse or promote a private group or business unless authorized by a formal contract or sponsorship agreement. Private companies are allowed to use University logos only after entering into a promotion specific agreement with the University, Athletic Department or the Collegiate Licensing Company on our behalf.

For more information on this subject please contact the Trademark and Licensing Office directly at 803-777-7313.

How would someone obtain images or videotape of former athletes, events or facilities?

The University of South Carolina's licensing rights for athletic copyrighted video, film and still images, as well as its trademarks for broadcast and non-broadcast usage, is exclusively represented by Collegiate Images. For more information about XOS Digital/Collegiate Images, please go to XOS Digital/Collegiate Images.

Columbia, SC 29208 • 803-777.7481 • kenc@mailbox.sc.edu
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