Communications and Marketing

The Division of Communications and Marketing is an essential unit at the University of South Carolina. The division is responsible for the USC brand, marketing the institution to key stakeholders, helping shape public perception of the institution, implementing communications strategy in support of institutional strategic goals, and providing support for the communications efforts of administrative and academic units.

Our Focus

Providing communications leadership and support for the strategic priorities set by executive leadership.
Elevating, reinforcing and protecting the institutional brand, and providing the foundation for communicating the USC story.
Working with internal and external institutional communication partners to highlight USC accomplishments, activities and stories.

Defining, Extending and Protecting the Brand

The university enjoys a strong brand in South Carolina and beyond. The Division of Communications and Marketing builds on the strength of the university's brand to position it as one of the country's leading public universities for academic and research excellence, a national benchmark for a superior student experience and an incomparable force for South Carolina's economic and overall well-being.

Supporting Campus Communications

The Division of Communications and Marketing supports additional communications needs across campus by providing:

Services to meet day-to-day communications needs
Tools and training to create branded communications
Resources to help media outlets tell our story.

Shaping Public Policy

The Division of Communications and Marketing actively manages public affairs issues that impact the university. Through relationships with elected and appointed officials, business leaders, students, parents, alumni and university employees, we work to promote the ways that the future of the university and the future of the state are interconnected. By changing perceptions, our public affairs efforts aim to shape public policy to better serve students, families and residents.

Telling Our Story

Challenge the conventional. Create the exceptional. No Limits.