Check out the profile pages on our faculty and staff directory as well as our Ph.D. students to see more of the great research being done by the School of Hospitality and Tourism Management.
Faculty Spotlights
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Kawon (Kathy) Kim, Ph.D.
Associate professor Kawon (Kathy) Kim's research is focused on service marketing (social and interpersonal influence, social support, influence of other customers, service failure and recovery) and organizational behavior (leadership, employee training).
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Robin DiPietro, Ph.D.
Professor Robin DiPietro is director of the International Institute for Foodservice Research and Education. DiPietro has research interests in multi-unit chain restaurant operations and human resources issues inherent to restaurant operations including motivation, leadership, employee retention, and staffing issues of organizations.
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Fang Meng, Ph.D.
Professor Fang Meng served as committee chair of the 2022 International Tourism, Retail and Service Management Conference hosted by USC and is the Ph.D. program director for the School of Hospitality and Tourism Management. Meng’s research interests include tourism marketing and management, destination branding, consumer behavior / experience in tourism and hospitality, and international tourism.
Research Highlight
Iskender, A., Sirakaya-Turk, E., Cárdenas, D., & Hikmet, N. (2022). Restaurant patrons’ intentions toward QR code menus in the U.S. during COVID-19: Acceptance of technology adoption model (ATAM). Journal of Foodservice Business Research. https://doi.org/10.1080/15378020.2022.2133518
During COVID, technology adoption accepted by individuals was equivalent to a decades-long adoption level. QR codes and Zoom were available before the pandemic, but we didn’t use them. People didn’t like them. This means if COVID-19 did not happen, some technologies would be adopted in the next decade, not now. It became a tool to help businesses continue their services. Now, customer acceptance is getting higher and higher. People like the technology when it is functional, utilitarian. That is the main motivation behind technology acceptance.
2021 School of Hospitality and Tourism Management Published Work Highlights
Bold = USC faculty
* = Current or former student
| Author | Title, Publication, DOI | Keywords (hidden column) |
|---|---|---|
| *Kim, H., So, K. K. F., Mihalik, B. J., & *Lopes, A. P. | Millennials’ virtual reality experiences pre- and post-COVID-19, Journal of Hospitality and Tourism Management, 10.1016/j.jhtm.2021.06.008 | |
| Dogru, T., Bulut, U., & Sirakaya-Turk, E. | Modeling tourism demand: Theoretical and empirical considerations for future research, Tourism Economics, 10.1177/1354816619894460 | |
| Dogru, T., Suess, C., & Sirakaya-Turk, E. | Why do some countries prosper more in tourism than others? Global competitiveness of tourism development, Journal of Hospitality and Tourism Research, 10.1177/1096348020911706 | |
| Harris, K., Taylor, S., & DiPietro, R. B. | Antecedents and outcomes of restaurant employees’ food safety intervention behaviors, International Journal of Hospitality Management, 10.1016/j.ijhm.2021.102858 | |
| Hosany, S., Martin, D., & Woodside, A. G. | Emotions in tourism: Theoretical designs, measurements, analytics, and interpretations, Journal of Travel Research, 10.1177/0047287520937079 | |
| Hudson, S., Meng, F., So, K. K. F., Smith, S., Li, J., & *Qi, R. | The effect of lodging tax increases on U.S. destinations, Tourism Economics, 10.1177/1354816619890752 | |
| Jang, S., Farajallah, M., & So, K. K. F. | The effect of quality cues on travelers’ demand for peer-to-peer ridesharing: A neglected area of the sharing economy, Journal of Travel Research, 10.1177/0047287519897998 | |
| Kim, H. J., & Jeong, M. | What has happened and what will drive changes in hospitality and tourism education?, Journal of Hospitality and Tourism Research, 10.1177/10963480211010986 | |
| Kim, J., *Shin, H., Jeong, M., & Lee, W. S. | Impact of tourists’ psychological ownership of an eco-friendly trail on their behavior intention: An empirical investigation of Jeju Olle Trail in South Korea, Asia Pacific, Journal of Tourism Research, 10.1080/10941665.2021.1942102 | |
| Kreeger, J. C., Smith, S. J., & Parsa, H. G. | Airbnb and business travelers: A prospect theory explanation, International Journal of Hospitality and Tourism Administration, 10.1080/15256480.2021.1953423 | |
| Lee, M., Jeong, M., & Shea, L. J. | Length of stay control: Is it a fair inventory management strategy in hotel market?, Tourism Economics, 10.1177/1354816619901207 | |
| Lee, S. A., Lee, M., & Jeong, M. | The role of virtual reality on information sharing and seeking behaviors, Journal of Hospitality and Tourism Management, 10.1016/j.jhtm.2020.12.010 | |
| Li, H., Meng, F., & Hudson, S. | Are hotel guests altruistic? How positive review disconfirmation affects consumers’ online review behavior, Journal of Hospitality and Tourism Research, 10.1177/10963480211030313 | |
| Li, H., *Qi, R., *Liu, H., Meng, F., & Zhang, Z. | Can time soften your opinion? The influence of consumer experience valence and review device type on restaurant evaluation, International Journal of Hospitality Management, 10.1016/j.ijhm.2020.102729 | |
| Li, J., Hudson, S., & So, K. K. F. | Hedonic consumption pathway vs. acquisition-transaction utility pathway: An empirical comparison of Airbnb and hotels, International Journal of Hospitality Management, 10.1016/j.ijhm.2020.102844 | |
| Liu, B., Luo, C., Meng, F., & Jiang, H. | Modeling venture capital networks in hospitality and tourism entrepreneurial equity financing: An exponential random graph models approach, International Journal of Hospitality Management, 10.1016/j.ijhm.2021.102936 | |
| *Qi, R., So, K. K. F., Cárdenas, D. A., & Hudson, S. | The missing link in resident support for tourism events: The role of tolerance, Journal of Hospitality and Tourism Research, 10.1177/10963480211031405 | |
| Rašovská, I., Kubickova, M., & Ryglová, K. | Importance–performance analysis approach to destination management, Tourism Economics, 10.1177/1354816620903913 | |
| *Shin, H., Jeong, M., & Cho, M.-H. | The impact of smart tourism technology and domestic travelers' technology readiness on their satisfaction and behavioral intention: A cross-country comparison, International Journal of Tourism Research, 10.1002/jtr.2437 | |
| So, K. K. F., *Kim, H., & Oh, H. | What makes Airbnb experiences enjoyable? The effects of environmental stimuli on perceived enjoyment and repurchase intention, Journal of Travel Research, 10.1177/0047287520921241 | |
| Suess, C., Woosnam, K., Mody, M., Dogru, T., & Sirakaya-Turk, E. | Understanding how residents’ emotional solidarity with Airbnb visitors influences perceptions of their impact on a community: The moderating role of prior experience staying at an Airbnb, Journal of Travel Research, 10.1177/0047287520921234 | |
| *Taylor Jr., S., DiPietro, R. B., So, K. K. F., Taylor, C. D., & Hudson, S. | Building consumer brand loyalty: An assessment of the microbrewery taproom experience, International Journal of Hospitality and Tourism Administration, 10.1080/15256480.2019.1708226 | |
| Yang, E., Kim, J., & Pennington-Gray, L., Ash, K. | Does tourism matter in measuring community resilience?, Annals of Tourism Research, 10.1016/j.annals.2021.103222 | |
| Yongguang, Z., Meng, F., & Li, Q. | Chinese diaspora tourists' emotional experiences and ancestral hometown attachment, Tourism Management Perspectives, 10.1016/j.tmp.2020.100768 | |
| Zapata-Cuervo, N., Montes-Guerra, M.-I., & Jeong, M. | How do restaurants respond to the COVID-19 pandemic? Lessons from Colombian restauranteurs and their survival strategies, Journal of Foodservice Business Research, 10.1080/15378020.2021.2006037 | |
| Zhang, P., Meng, F., & So, K. K. F. | Co-creation experience in peer-to-peer accommodations: Conceptualization and scale development, Journal of Travel Research, 10.1177/0047287520938873 | |
| Zou, Y., Meng, F., Bi, J., & Zhang, Q. | Evaluating sustainability of cultural festival tourism: From the perspective of ecological niche, Journal of Hospitality and Tourism Management, 10.1016/j.jhtm.2021.06.009 | |
| Zou, Y.-G., Meng, F., Li, N., & Pu, E. | Ethnic minority cultural festival experience: Visitor–environment fit, cultural contact, and behavioral intention, Tourism Economics, 10.1177/1354816620966404 |