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Marching to NYC

The Carolina Band has been chosen to march in the 2024 Macy’s Thanksgiving Day Parade. As the only band selected from our state, it is an honor to represent the University of South Carolina, Columbia and the state of South Carolina. 

From the Palmetto State to the Empire State

September 9, 2023 - Announcement

Members of The Carolina Band and the public learn for the first time in its history that “the musical magic of the Carolina Band” will fill the air in New York City when they perform in the 2024 Macy’s® Thanksgiving Day Parade.

This is the first Macy’s performance by the Carolina Band in its rich history, and we owe this incredible achievement to all of the Carolina Band alumni, directors and staff members from our 103 years. 

— Jay Jacobs, Director, Carolina Marching Band

October 26, 2024 – Practice Parade

The Carolina Band practiced marching on the streets of Columbia from Greene and Pickens Street to Sumter Street. The route ended at the South Carolina State House, where The Carolina Band performed a free concert on the South Entrance steps. 

November 24, 2024 – Departure for New York

All 375 members, directors and support staff depart from USC’s AD-7 Barnwell parking lot (1708 Washington St.) at 6 a.m. on a fleet of buses bound for New York City.

November 26, 2024 – Parade Rehearsal

The band travels to New Jersey to practice and watch the final rehearsal of the Macy’s Great American Marching Band. 

November 27, 2024 – Multiple Events

  • 7-9 a.m.: The Carolina Band performs throughout NBC’s Today Show broadcast from 7-9 a.m., at 45 Rockefeller Plaza, New York, NY 10111
  • 10:30 a.m.: The Band shares a performance with the University of Massachusetts Minuteman Marching Band at Pier 16, South Street Seaport, New York, NY 10038 (Subway: 2, 3, 4, 5, J to Fulton Street; A or C to Fulton Street) 
  • 12:30 p.m.: Carolina alumni, fans and family are invited for a meet-up at Mason Jar NYC, 43 E. 30th Street, New York.
  • 6 p.m.: The USC Chamber Players will present a dinner concert on Nov. 27 to celebrate the Carolina Band’s participation in the Macy’s Thanksgiving Day Parade as well as the university’s musicians who will be in New York. Click here for more information.

November 28, 2024 – 98th Annual Macy’s Thanksgiving Day Parade

For nearly 100 years, the Macy’s Thanksgiving Day Parade — world-famous for its well-known giant character balloons, ornate floats, incredible marching bands, celebrities, clowns, dance and performance groups, and the one and only Santa Claus — has marked the official start of the holiday season. 

“There are few other pinnacles of marching band excellence than being invited to perform in front of millions in the Macy’s Thanksgiving Day parade,” says Tayloe Harding, dean of USC’s School of Music. “This invitation represents a distinctive recognition of the School of Music, our students, the Carolina Band members and our faculty because it is an acknowledgement of the hard work, dedication and achievement of excellence of everyone involved.”

  • 8:30 a.m.: The 98th Annual Macy’s Thanksgiving Day Parade begins
  • 5:00 p.m.: Radio City Christmas Spectacular featuring the Rockettes
  • 8:00 p.m.: Thanksgiving Dinner as a Band family

November 29, 2024 – Departure for Greenville, SC

Before returning to Columbia, The Carolina Band performs at the USC vs. Clemson football game on Saturday, November 30.


In the News

September 13, 2023

Band directors Dr. Cormac Cannon, Dr. Jay Jacobs, and Dr. Quintus Wrighten Jr. stopped by WIS Midday to share the historic announcement.

September 18, 2023

Post and Courier journalist Li Hubbard covered the band members’ reactions to learning they would march in the 2024 parade.

November 15, 2023

The Carolina Bands director Jay Jacobs sat down with Hannah Horne for a segment of Inside Carolina to discuss the Mighty Sound of the Southeast’s invitation to the 2024 Macy’s Thanksgiving Day Parade. Click to watch the full interview in the November issue of the video magazine.

April 18, 2024

Good Morning ABC Columbia’s Tyler Ryan welcomed USC Assistant Director of Bands Quintus Wrighten and Perry Lancaster to talk about the Carolina Band, their invitation to the Macy's Thanksgiving Day Parade, and a fundraiser called ‘Brittons Bands Together.’

August 30, 2024

WLTX reporter Rachel Ripp spoke to band members and directors during Band Camp to discuss preparations for football season and the parade.

October 26, 2024

The band's practice parade was covered by local television stations WIS and WLTX.

November 18, 2024

The University of South Carolina created a special page dedicated to the Carolina Band’s New York trip on Gamecock Nation.

November 19, 2024

Multiple media outlets, including The State, WLTX and  WIS, announced donations of $25,000 by USC legends Dawn Staley, Shane Beamer and Darius Rucker to the band's travel fund. 


FAQ

Each year, the Macy’s Parade Band Committee looks for bands that have the stage presence and musical and marching abilities to captivate millions of live spectators and viewers nationwide. The Carolina Band is one of just 10 bands — only four of these are collegiate bands — selected to perform next year out of more than 100 applicants. 

The 2024 Macy's Thanksgiving Day Parade is scheduled for Thursday, Nov. 28, aired on NBC and streamed live on the Peacock network.

No tickets are required! Anyone can watch the parade along the 2.5-mile parade route. And since so much of the action is floating in the air, you'll see plenty!

 


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