Since 2019, the Social Media Insights Lab has transformed online conversations into real-world impact.
Our mission is twofold: to conduct novel, innovative social AI research that advances both academia and industry, and to develop communication- and information-oriented data scientists prepared to lead their fields into a data-driven future.
Powered by industry-leading platforms including Sprinklr and ViralMoment, and strengthened through our partnership with Vurvey Labs, the Lab uses AI-enhanced tools to examine conversations across Instagram, X, TikTok, Reddit, news outlets and more. We identify emerging trends, measure sentiment, and uncover what people are saying in real time.
Students and researchers use these insights to explore the issues that matter most — from public health and politics to sports and entertainment. We also partner with companies and organizations to make sense of the social media landscape, translating data into research, strategy, and smarter decisions.
The Social Media Insights Lab shows how online conversations shape the world around us — and prepares the next generation of leaders to understand and act on them.
See All Insights Reports
The Social Media Insights Lab monitors social media in South Carolina and closely follows news as it breaks to see what drives social media conversations in our state.
The Social Media Insights Lab: In the News
From the gridiron to the lab: How College Sports Social Pulse is changing the game
The universities driving sports tech innovation at the college level (and beyond)
South Carolina basketball: Gamecocks generated massive social media engagement during title run
USC's Insights Lab looks at social media response to the presidential debate
Researchers are using social media conversations to understand COVID-19 outbreaks
About the Social Media Insights Lab
The lab is part of the College of Information and Communications. It is used for teaching,
academic research and public reports intended to help people better understand issues
of the day.
View a full list of reports and follow the lab on Twitter at @UofSCInsights.